R.M. Bealls posted a “closing sale” sign on its door at Southside Commons less than a half-year after the location converted from a traditional Bealls department store.
About October, Bealls turned the store at 860 Commerce Center Drive into R.M. Bealls, a brand of the department store chain that focused on “a consistent lower price.”
Bradenton-based Bealls sells casual lifestyle apparel and home merchandise.
Bealls said on its website in October that two stores became R.M. Bealls – the Jacksonville store at Southside Commons and a store in Deerfield Beach.
“Both have the same goal of providing clear pricing on our high-quality merchandise,” said a Bealls website explanation.
R.M. Beall was the company founder.
Bealls explained that the separate Bealls Outlet is its off-price retailer and competes with T.J. Maxx and Ross. The outlet has its own buyers purchasing off-price merchandise.
In comparison, R.M. Bealls carried brands and styles found at the Bealls Stores, but at a lower price.
To keep pricing consistent, the R.M. Bealls stores do not offer email or direct mail savings or coupons and do not accept Bealls Bucks.
A Southside Commons site plans shows Beall’s leases 80,000 square feet of space. The building is free-standing.
Southside Commons anchor tenants include The Church of Eleven22, Planet Fitness, Ross and Michaels.
Sleiman Enterprises owns Southside Commons, which is north of Regency Square Mall.
Their websites show at least five traditional Bealls stores and 11 Bealls Outlet stores in Northeast Florida.